You won’t believe this one weird trick to blogging success: keep writing good stuff

There are a couple key disrupting forces at work in new media: shorter attention spans, discussions now going on in social media instead of comment sections, and large-scale new-media efforts monopolizing traffic with short, sensational bursts. (Buzzfeed, Upworthy, etc.) This session is about how you should ignore all of that and just still focus on creating great content. Rough outline: 1) Blogging landscape history 2) Blogging today 3) Blogging tomorrow 4) Why you have to continue to create good content 5) What’s good content?